Privacy Policy

Your privacy matters to us

ComfyLife operates this store and website to provide you with a great shopping experience. This policy explains what personal information we collect, why we collect it, and how we use it. We use Shopify to power our store, which means some of your data is also processed by Shopify on our behalf.

By using our website or making a purchase, you're acknowledging that you've read and understood this policy. If anything here is unclear, just email us at admin@comfylife.store — we're happy to explain.

What information we collect

Depending on how you interact with us, we may collect the following:

• Contact details — your name, email address, phone number, billing and shipping address.
• Payment information — credit/debit card details and transaction information. Payments are processed securely by Shopify — we never store your full card details.
• Account information — username, password, preferences and settings if you create an account.
• Order information — what you browse, add to your cart, purchase, return or exchange.
• Messages to us — anything you send us via email or our contact form.
• Device and usage data — your IP address, browser type, and how you navigate our site, collected automatically via cookies and similar technologies.

Where we collect it from

• Directly from you — when you place an order, create an account, or contact us.
• Automatically — from your device when you visit our site, via cookies and tracking technologies.
• From service providers — such as Shopify, payment processors, and delivery partners.
• From third parties — such as marketing partners, where permitted by law.

How we use your information

We use your personal information to:

• Fulfil your orders — process payments, arrange delivery, handle returns and exchanges.
• Manage your account — keep your preferences, send order updates and account notifications.
• Improve our service — understand how people use our site so we can make it better.
• Send you marketing — occasional emails about offers and new products. You can unsubscribe any time via the link in any email.
• Keep things secure — detect fraud, protect against unauthorised access, and keep our site and your data safe.
• Comply with the law — respond to legal requests or enforce our terms where necessary.

Who we share your information with

We only share your data where necessary and never sell it. We may share it with:

• Shopify — our platform provider, who processes data on our behalf to power the store.
• Payment processors — to securely handle your transactions.
• Delivery partners — Amazon MCF and other fulfilment providers to get your order to you.
• Marketing partners — to help us show you relevant ads, where you've consented.
• Legal authorities — if required by law, court order or to protect our rights.
• Business successors — in the event of a merger, acquisition or sale of our business.

Our relationship with Shopify

Our store is hosted on Shopify, which collects and processes some of your data to provide and improve the service. Your data may be stored or processed outside the UK as a result. You can read more at Shopify's Privacy Policy or exercise your rights via the Shopify Privacy Portal.

Cookies

We use cookies and similar technologies to make our site work, remember your preferences, and understand how people use our site. You can control cookies through your browser settings, though disabling some cookies may affect how the site works.

Third party links

Our site may contain links to other websites. We're not responsible for the privacy practices of those sites — we'd recommend reading their privacy policies before sharing any personal information with them.

Children

Our products and website are not intended for children under 16. We don't knowingly collect personal information from children. If you believe a child has provided us with their data, please contact us and we'll delete it promptly.

How long we keep your data

We keep your personal information for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our policies. When we no longer need it, we securely delete or anonymise it.

Your rights

You have the following rights over your personal information. To exercise any of them, email us at admin@comfylife.store:

• Access — request a copy of the personal data we hold about you.
• Correction — ask us to correct any inaccurate information.
• Deletion — ask us to delete your personal data.
• Portability — receive your data in a portable format.
• Objection — object to how we process your data in certain circumstances.
• Withdraw consent — where we rely on your consent, you can withdraw it at any time.
• Unsubscribe — opt out of marketing emails using the unsubscribe link in any email we send.

If you're in the UK or EEA, you also have the right to complain to your local data protection authority. In the UK, that's the Information Commissioner's Office (ICO) at ico.org.uk.

International transfers

Your data may be transferred to and processed in countries outside the UK. Where this happens, we ensure appropriate safeguards are in place — such as the UK's Standard Contractual Clauses — to protect your information in line with data protection law.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. We'll let you know about significant changes where required by law.

Contact us

For any questions about this policy or to exercise your rights:

• Email: admin@comfylife.store
• Address: Unit 10, EDEAL Business Centre, Dittons Business Park, Dittons Rd, Polegate BN26 6HY

ComfyLife is the data controller of your personal information for the purposes of applicable UK data protection law.